Latine people in the United States experience disproportionately high HIV incidence and barriers to accessing PrEP. Harita Shah, MD, saw these disparities firsthand as a primary care physician, leading her to partner with the Chicago Queer Latine Collaborative to develop PrEPárate, a culturally tailored marketing campaign designed to increase PrEP awareness and uptake among Latine communities in Cook County, Illinois. The PrEPárate team created videos, posts, and advertisements that provided culturally relevant information about PrEP and how to access it, ultimately increasing PrEP awareness and use among Latine communities.
To learn more about the PrEPárate campaign and how it can apply to other populations and regions, check out this project spotlight article by the HIV Implementation Science Coordination Initiative.
